We study the relationship between workers' opportunities to help others on-the-job and volunteering behavior outside the workplace. We predict that there is substitutability between workers' contribution to other peoples' well-being by exerting effort on-the-job and outside the workplace. We...

Social media use plays an important role in shaping individuals' social attitudes and economic behaviours. One of the first well-known examples of social media campaigns is the Ice Bucket Challenge (IBC), a charity campaign that went viral on social media networks in August 2014, aiming to...