Online users often need to make adoption decisions without accurate information about the product values. An informational cascade occurs when it is optimal for an online user, having observed others' actions, to follow the adoption decision of the preceding individual without regard to his own...

This paper studies how to endogenously assess the value of a ldquo;superiorrdquo; advertising position within the price competition and examines the resulting location competition outcomes and price dispersion patterns. We consider a game-theoretic model in which firms compete for advertising...

There has been an extensive research literature on auctions, but recent developments in technology have resulted in new interest in auction mechanisms as a practical way of allocating resources. This paper presents a new double-auction mechanism to handle resource allocation for public goods...

Motivated by the enormous growth of keyword advertising, this paper explores the design of unit-price contract auctions, in which bidders bid their unit prices, and the winner is chosen based on both their bids and performance levels. The previous literature in unit-price contract auctions...

Keyword auctions are another multi-billion dollar application of auctions after the celebrated eBay-like business-to-consumer auctions in electronic commerce. Inevitably, keyword auctions have recently gained attention among researchers. Questions regarding what (is keyword auction), why (we...

The mobile app market is one of the most successful software markets. As the platform grows rapidly, with millions of apps and billions of users, search costs are increasing tremendously. The challenge is how app developers can target the right users with their apps and how consumers can find...

This research methods article proposes a visual data analytics framework to enhance social media research using deep learning models. Drawing on the literature of information systems and marketing, complemented with data-driven methods, we propose a number of visual and textual content features...