We explore the use of parimutuel markets in a peer- to-peer setting to generate a wide diversity of content offerings while responding adaptively to customer demand. Files are served and paid for through a parimutuel market similar to that used for betting in horse races and in lotteries. Our...

The tragedy of the digital commons does not prevent the copious voluntary production of content that one witnesses in the web. We show through an analysis of a massive data set from YouTube that the productivity exhibited in crowdsourcing exhibits a strong positive dependence on attention,...

A hallmark of the attention economy is the competition for the attention of others. Thus people persistently upload content to social media sites, hoping for the highly unlikely outcome of topping the charts and reaching a wide audience. And yet, an analysis of the production histories and...

Scholars, advertisers and political activists see massive online social networks as a representation of social interactions that can be used to study the propagation of ideas, social bond dynamics and viral marketing, among others. But the linked structures of social networks do not reveal...

We analyze the role that popularity and novelty play in attracting the attention of users to dynamic websites. We do so by determining the performance of three different strategies that can be utilized to maximize attention. The first one prioritizes novelty while the second emphasizes...

We analyze the problem that enterprises face when having to decide on the most effective way to advertise several items belonging to their inventories within the company's webpages. We show that the ability to arbitrarily partition a website among items leads to a comparative advantage among...

We present a mechanism for reservations of bursty resources that is both truthful and robust. It consists of option contracts whose pricing structure induces users to reveal the true likelihoods that they will purchase a given resource. Users are also allowed to adjust their options as their...