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Gütesiegel in der Markt-, Medien- und Sozialforschung : eine empirische Untersuchung der Wirkungseffekte bei Webbefragungen durch kleine und mittlere Forschungseinrichtungen

Speck, Franziska - 2019 - 1. Auflage

Persistent link: https://www.econbiz.de/10012058363

Market Driven Political Advertising : Social, Digital and Mobile Marketing

Hughes, Andrew - 2018

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile...

Persistent link: https://www.econbiz.de/10012395824

Contemporary logistics in China - collaboration and reciprocation

Xiao, Jian-hua (ed.); Lee, Shao-ju (ed.); Liu, Binglian (ed.) - 2018

Persistent link: https://www.econbiz.de/10011849834

Handbook of service marketing research

Rust, Roland T. (contributor) - 2014

'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...

Persistent link: https://www.econbiz.de/10011850696

Marktforschung : Grundlagen und praktische Anwendungen

Koch, Jörg; Riedmüller, Florian - 2021 - 8., vollständig überarbeitete Auflage

Das Lehrbuch vermittelt in anwendungsorientierter Form Begriffe und Methoden der Marktforschung. Das Buch ist … Marktforschung.Die vollständig überarbeitete Neuauflage greift aktuelle Aspekte der Digitalisierung und Automatisierung in der … Marktforschung auf und bietet für Dozenten und Studierende zahlreiche digitale Erweiterungen. (Verlagstext) …

Persistent link: https://www.econbiz.de/10012105224

Qualitative research in marketing and management : doing interpretive research projects

Hackley, Christopher E. - 2020 - Second edition

"This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis,...