Peretiatko, Roman; Humeniuk, Anatoli; Humeniuk, Marina; … - In: European Journal of Marketing 43 (2009) 1/2, pp. 21-30
Purpose – This paper is an exploratory survey that examines franchising in Ukraine. The purpose of this discussion … in Ukraine. It attempts to make a brief comparison with the Australian franchising system in order to present a platform … synthesis, the paper proposes reasons for the success of franchising in Ukraine. It outlines the experiences of two successful …