Error-proofing in the production process of pharmaceuticals isn't just a matter of good business, it has life-and-death implications for consumers. To that end, the 2013 Drug Quality and Security Act in large part requires new mandates on tracking and tracing chain of custody in the supply...

The topic of digital maturity has evolved into a full-grown hype in the last decade. It is widely assumed that the level of an organization’s digital maturity is directly linked to its performance. Digital Maturity Models (DMMs) have been designed specifically to assess an organization’s...

This handbook examines a wide range of current legal and policy issues at the intersection of marketing and the law. Focusing on legal outcomes that depend on measurements and interpretations of consumer and firm behavior, the chapters explore how consumers form preferences, perceptions, and...

This book provides a first-hand account of the founding, ascent, and dissolution of Silicon Valley Bank (SVB), a tech community bank founded in 1982 with USUSD5 million that became the nation's 13th largest bank and tech industry's lender and bank. In this pathbreaking work, which challenges...

A country's culture influences its economic growth, which in turn influences its international position. Confucian heritage appears to be the common factor explaining the rapid economic growth of East Asian countries, including China's meteoric rise in recent years. Ironically, Confucianism has...