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The value of health and wellbeing : an empirical model of value creation in social marketing
Zainuddin, Nadia; Russell-Bennett, Rebekah; Previte, … - In: European journal of marketing : EJM 47 (2013) 9, pp. 1504-1524
Persistent link: https://www.econbiz.de/10010189411
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Famous people participation in social marketing programs : a research focusing on public health
Casais, Beatriz; Proença, João F. - 2011
Persistent link: https://www.econbiz.de/10010191050
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Nachhaltigkeit in der Gesundheitsvorsorge : wie Krankenkassen Marketing und Prävention erfolgreich verbinden
Scherenberg, Viviane - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009130293
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Challenges in conducting social marketing-based alcohol prevention trials in schools
Stock, Christiane; Dietrich, Timo; Vallentin-Holbech, Lotte - In: Stakeholder involvement in social marketing : …, (pp. 72-88). 2021
Persistent link: https://www.econbiz.de/10012419442
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Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
Meyer, Jan-Hinrich; Ruyter, Ko de; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 222-245
Persistent link: https://www.econbiz.de/10012290947
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Which healthy eating nudges work best? : a meta-analysis of field experiments
Cadario, Romain; Chandon, Pierre - In: Marketing science : the marketing journal of the … 39 (2020) 3, pp. 465-486
Persistent link: https://www.econbiz.de/10012294674
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An ethical framework for public health nudges : a case study of incentives as nudges for vaccination in rural India
Blumenthal-Barby, Jennifer; Shipchandler, Zainab; … - In: Nudging health : health law and behavioral economics, (pp. 112-123). 2016
Persistent link: https://www.econbiz.de/10011584981
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Re-examining obesity prevention strategy : is social marketing still a relevant option?
Samad, Nayyer; Samad, Nasreen; Aftab, Nadeem - In: The marketing review 16 (2016) 3, pp. 323-342
Persistent link: https://www.econbiz.de/10011597033
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Which healthy eating nudges work best? : a meta-analysis of field experiments
Cadario, Romain; Chandon, Pierre - 2018 - Revised version of 2017/18/MKT
Persistent link: https://www.econbiz.de/10012053131
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Which healthy eating nudges work best? : a meta-analysis of field experiments
Cadario, Romain; Chandon, Pierre - 2017
Persistent link: https://www.econbiz.de/10012035425