Gómez, Roberto Sánchez; González, Isabel Suárez; … - In: The Service Industries Journal 30 (2008) 3, pp. 463-476
The aim of this article is to examine what factors underlie the choice of organisational form when franchisors add new franchised units to their networks. Franchisors may grant new units to existing franchisees (multi-unit franchising (MUF)) or to new franchisees (single-unit franchising). We...