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Exploring supermarket loyalty card analysis to identify who buys fairtrade

Yamoah, Fred Amofa; Fearne, Andrew P.; Duffy, Rachel - In: The international review of retail, distribution and … 24 (2014) 3, pp. 328-346

Persistent link: https://www.econbiz.de/10010366988

Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets

Osuna, Ignacio; González, Jorge; Capizzani, Mario - In: Journal of retailing 92 (2016) 2, pp. 236-251

Persistent link: https://www.econbiz.de/10011505039

Drivers of customer likelihood to join grocery retail loyalty programs : an analysis of reward programs and loyalty cards

Gómez, Blanca García; Arranz, Ana M Gutiérrez; … - In: Journal of retailing and consumer services 19 (2012) 5, pp. 492-500

Persistent link: https://www.econbiz.de/10009613743

Do Preferences for Private Labels Respond to Supermarket Loyalty Programs?

Florez-Acosta, Jorge - 2020

This paper examines the effects of supermarket loyalty programs on the demand for private labels (PLs). Using transaction level data on grocery purchases and individual level information on the membership of loyalty programs, I estimate a model of demand in which membership may affect the...

Persistent link: https://www.econbiz.de/10012850306