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PR 2.0 : new media, new tools,...
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Strategisches Management
40,263
Strategic management
33,993
Brand management
17,664
Markenführung
17,250
Öffentlichkeitsarbeit
9,887
Public relations
9,360
Consumer behaviour
8,225
Konsumentenverhalten
8,177
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7,287
Brand image
7,192
Deutschland
6,139
Theorie
6,114
Theory
6,024
Germany
5,404
Markenartikel
5,354
Brand
5,344
USA
4,054
Social Web
3,965
Social web
3,961
Unternehmenserfolg
3,726
United States
3,579
Firm performance
3,552
Relationship marketing
3,375
Beziehungsmarketing
3,368
Kommunikationsmedien
3,236
Communication media
3,233
Corporate Social Responsibility
3,070
Corporate social responsibility
3,039
Organizational change
3,027
Organisatorischer Wandel
2,976
Marketingmanagement
2,953
Marketing management
2,894
Multinationales Unternehmen
2,839
Unternehmen
2,718
Transnational corporation
2,620
Innovationsmanagement
2,598
Innovation
2,596
Marketing
2,547
Online-Marketing
2,520
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2,437
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21,112
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9,952
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37,427
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488
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18
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28,686
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10,502
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10,502
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4,410
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3,549
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3,549
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3,205
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2,838
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2,838
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2,296
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2,211
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2,197
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2,127
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2,127
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1,277
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1,237
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1,100
research-article
874
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824
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796
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796
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708
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390
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387
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339
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320
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320
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276
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194
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Press, World Trade
157
Burmann, Christoph
151
Esch, Franz-Rudolf
146
Bruhn, Manfred
140
Melewar, T. C.
97
Zerfaß, Ansgar
97
Baumgarth, Carsten
92
Meffert, Heribert
92
Hitt, Michael A.
80
Lies, Jan
72
Rugman, Alan M.
71
Wiedmann, Klaus-Peter
69
Huber, Frank
64
Keller, Kevin Lane
62
Tomczak, Torsten
62
Ahlert, Dieter
61
Hinterhuber, Hans H.
60
Balmer, John M. T.
58
Müller-Stewens, Günter
58
Verbeke, Alain
58
Keuper, Frank
56
Aaker, David A.
55
Foss, Nicolai J.
54
Whittington, Richard
52
Teece, David J.
50
Vrontis, Demetris
50
Bentele, Günter
49
Buckley, Peter J.
49
Henry, Craig
49
Kraus, Sascha
49
Becker, Wolfgang
48
Bang, Nguyen
47
Heath, Robert L.
47
Röttger, Ulrike
47
Homburg, Christian
46
De Chernatony, Leslie
45
Foroudi, Pantea
43
Grünig, Rudolf
43
Kotler, Philip
43
Mintzberg, Henry
43
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Springer Fachmedien Wiesbaden
447
National Bureau of Economic Research
113
IGI Global
98
Verlag Dr. Kovač
67
Edward Elgar Publishing
60
Springer-Verlag GmbH
52
Haufe-Lexware GmbH & Co. KG
46
OECD
46
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
38
Books on Demand GmbH <Norderstedt>
36
Information Resources Management Association
29
Campus Verlag
28
Gesellschaft zur Erforschung des Markenwesens
26
Harvard Graduate School of Business Administration
26
De Gruyter Oldenbourg
24
Springer International Publishing
24
Verlag Franz Vahlen
24
Europäische Kommission
23
Nomos Verlagsgesellschaft
23
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
22
W. Kohlhammer GmbH
22
NetLibrary, Inc
20
Wiley-VCH
20
European Research Centre on Migration and Ethnic Relations <Utrecht>
17
Harvard Business Review Press
17
Shaker Verlag
17
UVK Verlagsgesellschaft mbH
17
Helmut-Schmidt-Universität
16
Springer Gabler <Firma>
16
Eric Cuvillier <Firma>
15
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
15
Erich-Schmidt-Verlag
14
Manchester Business School
14
RWTH Aachen
14
Deutsche Public-Relations-Gesellschaft
13
Uni-Taschenbücher GmbH
13
Walter de Gruyter GmbH & Co. KG
13
Redline Verlag
12
World Bank
11
Nuclear Energy Agency
10
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SpringerLink / Bücher
1,256
Journal of business research : JBR
967
The journal of brand management : an international journal
572
Springer eBook Collection
412
The journal of product & brand management
388
Journal of retailing and consumer services
304
Strategic management journal
271
Industrial marketing management : the international journal for industrial and high-tech firms
244
Technological forecasting & social change : an international journal
224
Strategic Direction
220
Gabler Edition Wissenschaft
218
Europäische Hochschulschriften / 5
207
Corporate communications : an international journal
204
Journal of business ethics : JOBE
202
Research
200
Harvard business review : HBR
195
Long range planning : LRP ; international journal of strategic management
194
Journal of Communication Management
188
Harvard-Business-Manager : das Wissen der Besten
179
Business horizons
171
Journal of business strategy
169
International journal of hospitality management
161
European journal of marketing : EJM
159
Business strategy and the environment
158
Journal of strategic marketing
158
Springer eBook Collection / Business and Economics
158
Journal of communication management : an international journal
149
Journal of marketing communications
149
Management decision : MD
133
Psychology & marketing
133
Marketing intelligence & planning
132
Journal of strategy and management
126
Strategy & leadership : a publication of Strategic Leadership Forum
124
Journal of Product & Brand Management
120
Journal of marketing management : MM
119
Asia Pacific journal of marketing and logistics
116
Cogent business & management
116
Premier reference source
116
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
113
NBER working paper series
112
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ECONIS (ZBW)
68,279
USB Cologne (EcoSocSci)
8,667
Other ZBW resources
1,735
RePEc
739
EconStor
288
USB Cologne (business full texts)
243
BASE
110
OLC EcoSci
63
ArchiDok
29
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91
Public Relations und Wissensmanagement : Herausforderungen zwischen Fachkräftemangel und Web 2.0
Friske, Hans-Jürgen
;
Bauerdick, Sabrina
- In:
Wissensmanagement heute : strategische Konzepte und …
,
(pp. 171-197)
.
2008
Persistent link: https://www.econbiz.de/10003754231
Saved in:
92
SocialCorp : social media goes corporate
Postman, Joel
-
2009
Persistent link: https://www.econbiz.de/10003757683
Saved in:
93
"Blogify or die?"- weblogs : the new business language of Web 2.0, or yet another communication channel?
Ebner, Winfried
;
Baumann, Michael
;
Krcmar, Helmut
- In:
Communication and leadership in the 21st century : the …
,
(pp. 85-97)
.
2008
Persistent link: https://www.econbiz.de/10003780575
Saved in:
94
Les stratégies discursives de l'entrepreneur institutionnel : le cas du blog de Michel-Edouard Leclerc
Fourquet-Courbet, Marie-Pierre
;
Messeghem, Karim
- In:
Revue Gestion 2000 : management & prospective
26
(
2009
)
3
,
pp. 21-39
Persistent link: https://www.econbiz.de/10003888505
Saved in:
95
Mit der radikalen Transparenz des Webs leben lernen
Eck, Klaus
- In:
Corporate transparency : wie Unternehmen im …
,
(pp. 189-204)
.
2009
Persistent link: https://www.econbiz.de/10003889826
Saved in:
96
Blogs and blogging
Wright, Marc
- In:
Gower handbook of internal communication
,
(pp. 435-439)
.
2009
Persistent link: https://www.econbiz.de/10003915412
Saved in:
97
New media for crisis communication : opportunities for technical translation, dialogue, and stakeholder responses
Stephens, Keri K.
;
Malone, Patty
;
Nelson, Richard Alan
- In:
The handbook of crisis communication
,
(pp. 381-395)
.
2010
Persistent link: https://www.econbiz.de/10003929420
Saved in:
98
Einsatz von Sozialer Software für das Stakeholder Management
Stieglitz, Stefan
;
Schneider, Anna-Maria
- In:
Virtual enterprises communities & social networks : …
,
(pp. 281-291)
.
2010
Persistent link: https://www.econbiz.de/10008903675
Saved in:
99
Social Media : wie Sie mit Twitter, Facebook und Co. Ihren Kunden näher kommen
Rose, Thomas
;
Koch, Bastian
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904299
Saved in:
100
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
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