This 11th edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business...

The entrepreneurial venture -- Creativity and market viability -- Industry and competitive analysis -- New venture marketing -- The financial plan -- Cash flow management -- The founder and the new venture team -- Forms of ownership -- The business plan -- Equity capital -- Debt and alternative...