//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Neuroökonomie : nichts als ein...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
79,088
Consumer behaviour
78,655
Marktforschung
12,249
Theorie
10,513
Theory
10,332
Beziehungsmarketing
8,955
Relationship marketing
8,944
Markenführung
7,417
Brand management
7,412
Markenimage
6,576
Brand image
6,550
Market research
6,539
Kundenzufriedenheit
5,440
Customer satisfaction
5,434
Online-Handel
5,416
Online retailing
5,402
Deutschland
5,074
USA
5,059
United States
4,822
Social Web
4,680
Social web
4,678
Germany
4,455
Online-Marketing
4,425
Internet marketing
4,399
Markenartikel
4,347
Dienstleistungsqualität
4,301
Service quality
4,298
Brand
4,269
Einzelhandel
4,186
Retail trade
4,044
Werbewirkung
3,655
Advertising effects
3,616
Electronic Commerce
3,569
Verbraucherverhalten
3,567
E-commerce
3,450
Experiment
3,411
Emotion
3,198
Werbung
3,096
Marketingmanagement
3,052
Marketing management
3,013
more ...
less ...
Online availability
All
Undetermined
29,029
Free
19,542
Type of publication
All
Article
60,933
Book / Working Paper
32,156
Journal
345
Other
17
Database
1
Type of publication (narrower categories)
All
Article in journal
51,335
Aufsatz in Zeitschrift
51,335
Graue Literatur
8,061
Non-commercial literature
8,061
Working Paper
6,754
Arbeitspapier
6,194
Aufsatz im Buch
6,033
Book section
6,033
Hochschulschrift
3,282
Thesis
2,260
Collection of articles of several authors
1,396
Sammelwerk
1,396
Aufsatzsammlung
871
Bibliografie enthalten
568
Bibliography included
568
Lehrbuch
540
Conference paper
533
Konferenzbeitrag
533
Konferenzschrift
491
Textbook
441
Case study
339
Fallstudie
339
Dissertation u.a. Prüfungsschriften
325
Collection of articles written by one author
321
Sammlung
321
Conference proceedings
235
Reprint
231
Amtsdruckschrift
209
Government document
209
Statistik
140
Statistics
119
Handbook
118
Handbuch
118
Article
111
Systematic review
96
Übersichtsarbeit
96
Glossar enthalten
93
Glossary included
93
Ratgeber
83
Forschungsbericht
81
more ...
less ...
Language
All
English
78,843
German
9,106
Undetermined
4,611
French
414
Polish
146
Spanish
107
Italian
92
Russian
56
Swedish
48
Danish
37
Dutch
33
Hungarian
25
Norwegian
23
Portuguese
21
Finnish
16
Croatian
16
Romanian
13
Czech
11
Slovak
10
Lithuanian
4
Slovenian
4
Turkish
4
Bulgarian
3
Serbian
3
Arabic
2
Multiple languages
2
Ukrainian
2
Chinese
2
Afrikaans
1
Bosnian
1
Modern Greek (1453-)
1
Indonesian
1
Macedonian
1
Malay (macrolanguage)
1
more ...
less ...
Author
All
Belk, Russell W.
118
Han, Heesup
115
Huber, Frank
107
Herrmann, Andreas
106
Grunert, Klaus G.
102
Mattila, Anna S.
98
Bauer, Hans H.
92
Sheth, Jagdish N.
92
Gierl, Heribert
90
Wiedmann, Klaus-Peter
89
Lusk, Jayson L.
88
Phau, Ian
84
Usman, Osly
76
Bagozzi, Richard P.
75
Malhotra, Naresh K.
73
Foxall, Gordon R.
72
Grewal, Dhruv
70
Khare, Arpita
70
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
67
Homburg, Christian
66
Kenning, Peter
66
Septianto, Felix
66
Stavins, Joanna
65
Agarwal, Sumit
64
Kapferer, Clodwig
63
Wansink, Brian
63
Pelsmacker, Patrick de
60
Paul, Justin
59
Jang, Soocheong
57
Verhoef, Peter C.
57
Janssen, Maarten C. W.
56
Ko, Eunju
56
Walsh, Gianfranco
56
Chintagunta, Pradeep K.
55
Kumar, V.
55
Laroche, Michel
55
Rajagopal
55
Thøgersen, John
54
more ...
less ...
Institution
All
National Bureau of Economic Research
515
Springer Fachmedien Wiesbaden
152
Institut für Demoskopie Allensbach
81
American Marketing Association
73
European Productivity Agency
62
European Society for Opinion and Marketing Research
58
OECD
48
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
38
Verlag Dr. Kovač
34
International Energy Agency
30
IGI Global
29
Gesellschaft für Konsum-, Markt- und Absatzforschung
28
European Association of Agricultural Economists - EAAE
27
Information Resources Management Association
24
Books on Demand GmbH <Norderstedt>
23
Edward Elgar Publishing
23
Esomar
17
Friedrich-Schiller-Universität Jena
17
Nordic Council of Ministers
16
INSEAD
14
American Management Association
13
Market Research Society
13
Nomos Verlagsgesellschaft
13
Universität Mannheim
13
Haufe-Lexware GmbH & Co. KG
12
RWTH Aachen
12
Christian-Albrechts-Universität zu Kiel
11
Österreichisches Institut für Wirtschaftsforschung
11
Axel-Springer-Verlag
10
EconWPA
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Springer International Publishing
10
Deutscher Dialogmarketing Verband
9
Gesellschaft für Ökologische Kommunikation mbH
9
United States / Business and Defense Services Administration
9
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Europäische Kommission / Gemeinsame Forschungsstelle
8
Gesellschaft für Konsumforschung
8
HAL
8
more ...
less ...
Published in...
All
Journal of business research : JBR
2,065
Journal of retailing and consumer services
1,936
International journal of consumer studies
767
International journal of hospitality management
725
Journal of marketing research : JMR
665
Psychology & marketing
662
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
NBER working paper series
510
Journal of marketing
450
Working paper / National Bureau of Economic Research, Inc.
438
SpringerLink / Bücher
419
Asia Pacific journal of marketing and logistics
393
The journal of product & brand management
393
NBER Working Paper
384
Management science : journal of the Institute for Operations Research and the Management Sciences
376
European journal of marketing : EJM
366
Journal of retailing
359
The journal of brand management : an international journal
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of the Academy of Marketing Science
332
Journal of marketing management : MM
330
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
328
Journal of international consumer marketing
321
Marketing letters : a journal of research in marketing
321
Journal of travel and tourism marketing
318
Journal of consumer behaviour : an international research review
303
Cogent business & management
298
Journal of marketing communications
298
Journal of fashion marketing and management
294
Tourism management : research, policies, practice
294
International journal of retail & distribution management
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
292
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
285
Technological forecasting & social change : an international journal
271
Journal of economic psychology : research in economic psychology and behavioral economics
268
International journal of contemporary hospitality management
263
Journal of business ethics : JOBE
262
The journal of services marketing
259
Marketing intelligence & planning
250
more ...
less ...
Source
All
ECONIS (ZBW)
90,050
USB Cologne (EcoSocSci)
1,703
RePEc
770
EconStor
720
BASE
103
OLC EcoSci
66
USB Cologne (business full texts)
20
ArchiDok
13
Other ZBW resources
7
more ...
less ...
Showing
1
-
10
of
93,452
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Neuroscience in consumer marketing research : an analysis drawn from the examples of food products
Świerczyńska-Kaczor, Urszula
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
14
(
2015
)
2
,
pp. 163-172
Persistent link: https://www.econbiz.de/10011339354
Saved in:
2
The contribution of neuroscience to consumer research : a conceptual framework and empirical review
Solnais, Céline
;
Andreu-Perez, Javier
; …
- In:
Journal of economic psychology : research in economic …
36
(
2013
),
pp. 68-81
Persistent link: https://www.econbiz.de/10009751686
Saved in:
3
Neuromarketing
Nufer, Gerd
;
Wallmeier, Miriam
-
2010
Schnittstellendisziplin aus den Bereichen Kognitionswissenschaften, Neurowissenschaften und der
Marktforschung
. Die Neurowissenschaften können …
Persistent link: https://www.econbiz.de/10009521941
Saved in:
4
Does neuroeconomics give new impetus to economic and consumer research?
Hubert, Anita Mirja
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
5
,
pp. 812-817
Persistent link: https://www.econbiz.de/10009272601
Saved in:
5
Den unbewussten Konsumenten verstehen : marketingrelevante Erkenntnisse und Methoden der Neurowissenschaften
Kwiatkowski, Christoph
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 1-16)
.
2017
Persistent link: https://www.econbiz.de/10011643974
Saved in:
6
Multisensorisches Marketing in der Lebensmittelbranche: theoretische Grundlagen und Anwendungsbeispiele
Au, Sebastian
-
2014
Persistent link: https://www.econbiz.de/10010503079
Saved in:
7
Zur Bedeutung der Neurowissenschaften für das Marketing
Kühnpast, Nicole
-
2004
Persistent link: https://www.econbiz.de/10002128099
Saved in:
8
Neuromarketing und Neuroökonomie
Hoppe, Christian
- In:
Aus Politik und Zeitgeschichte : APuZ
58
(
2008
)
44/45
,
pp. 19-24
Persistent link: https://www.econbiz.de/10003769052
Saved in:
9
Neurowissenschaftliche Methoden in der praktischen
Marktforschung
: status quo und Zukunftsszenarien
Koller, Monika
;
Brenner, Gerhard
- In:
NeuroPsychoEconomics
5
(
2010
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10008758563
Saved in:
10
Fünf Jahre neuroökonomische Forschung : eine Zwischenbilanz und ein Ausblick
Kenning, Peter
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 31-46)
.
2010
Persistent link: https://www.econbiz.de/10003992345
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->