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Special Issue on Pricing and Public Policy - Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands' Prices and Semantic Cues

Biswas, Abhijit; Pullig, Chris; Krishnan, Balaji C.; … - In: Journal of public policy & marketing : JPP & M ; an … 18 (1999) 1, pp. 52-65

Persistent link: https://www.econbiz.de/10007056055

Semantic cues in reference price advertisements: The moderating role of cue concreteness

Krishnan, Balaji C.; Biswas, Abhijit; Netemeyer, Richard G. - In: Journal of retailing 82 (2006) 2, pp. 95-104

Persistent link: https://www.econbiz.de/10007259594

Effects of Alternative Nutrition Label Formats and Nutrition Reference Information on Consumer Perceptions, Comprehension, and Product Evaluations

Burton, Scot; Biswas, Abhijit; Netemeyer, Richard - In: Journal of public policy & marketing : JPP & M ; an … 13 (1994) 1, pp. 36-47

Persistent link: https://www.econbiz.de/10007091680

ARTICLES - Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services

Dean, Dwane Hal; Biswas, Abhijit - In: Journal of advertising : official publication of the … 30 (2001) 4, pp. 41-58

Persistent link: https://www.econbiz.de/10008119319

The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientation

Biswas, Dipayan; Biswas, Abhijit; Das, Neel - In: Journal of advertising : official publication of the … 35 (2006) 2, pp. 17-32

Persistent link: https://www.econbiz.de/10008126621

Regret from Postpurchase Discovery of Lower Market Prices: Do Price Refunds Help?

Dutta, Sujay; Biswas, Abhijit; Grewal, Dhruv - In: Journal of marketing 75 (2011) 6, pp. 124-139

Persistent link: https://www.econbiz.de/10009796384

Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance

Yagci, Mehmet I.; Biswas, Abhijit; Dutta, Sujay - In: Journal of business research : JBR 62 (2009) 8, pp. 768-775

Persistent link: https://www.econbiz.de/10008895067

Relative persuasiveness of repurchase intentions versus recommendations in online reviews

Ravula, Prashanth; Jha, Subhash; Biswas, Abhijit - In: Journal of retailing 98 (2022) 4, pp. 724-740

Persistent link: https://www.econbiz.de/10013535724

Should firms display the sale price using larger font?

Bhattacharyya, Ayan; Jha, Subhash; Guha, Abhijit; … - In: Journal of retailing 99 (2023) 1, pp. 17-25

Persistent link: https://www.econbiz.de/10014283354

Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance

Yagci, Mehmet I.; Biswas, Abhijit; Dutta, Sujay - In: Journal of Business Research 62 (2009) 8, pp. 768-774

In this research we distinguish between ads that compare two different brands (Across-Brand Comparison or ABC ads) and those that compare different versions of the same brand (Within-Brand Comparison or WBC ads). Results from an experiment indicate that when comparative ads use attributes that...

Persistent link: https://www.econbiz.de/10004987898