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A perfect storm for global business?
In: Strategic Direction 23 (2007) 1
Persistent link: https://www.econbiz.de/10015011011
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A strategic option for multinationals
In: Strategic Direction 23 (2007) 1
Persistent link: https://www.econbiz.de/10015011013
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Managing differences: the central challenge of global strategy
Berthon, P.R. - In: Strategic Direction 23 (2007) 8
Persistent link: https://www.econbiz.de/10015011107
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When you shouldn't go global (companies' ill-fated globalization strategies)
Alexander, M. - In: Strategic Direction 25 (2009) 5
Persistent link: https://www.econbiz.de/10015011378
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The case for migrating to one global brand
Saunders, R. - In: Strategic Direction 26 (2010) 5
Persistent link: https://www.econbiz.de/10015011533
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Settling for second best? Reflections after the tenth anniversary of Wal-Mart s entry to the United Kingdom
Sparks, L. - In: Strategic Direction 27 (2011) 7
Persistent link: https://www.econbiz.de/10015011726
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Big and little planning (planning of both local and global marketing and advertising strategies)
Hooper-Greenhill, O. - In: Strategic Direction 28 (2012) 8
Persistent link: https://www.econbiz.de/10015011894
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Cosmopolitanism for the masses
In: Strategic Direction 33 (2017) 4, pp. 32-34
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015012024
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Dealing with the consequences of a rapidly changing global landscape
In: Strategic Direction 29 (2013) 6, pp. 24-27
effects of globalization can threaten social, political, organizational and cultural health, well‐being and security. Hence …, it is crucial that managers recognize the detrimental, interconnected effects of globalization issues, and identify …
Persistent link: https://www.econbiz.de/10015012469
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Taken for granted
In: Strategic Direction 38 (2022) 10, pp. 16-17
conceptualization and operationalization of globalization, focusing on the industry level category of the term. Originality/value The …
Persistent link: https://www.econbiz.de/10015013093