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Tauber, Edward M. - In: Business horizons 24 (1981) 2, pp. 36-41

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Tauber, Edward M. - In: Business horizons 16 (1973) 2, pp. 5-10

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King, Ronald H.; Thompson, Arthur A. - In: Journal of business research : JBR 10 (1982) 3, pp. 371-383

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Troll, Kurt F. - In: Jahrbuch der Absatz- und Verbrauchsforschung 32 (1986) 3, pp. 281-292

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Ting, Wenlee - In: The Columbia journal of world business : publ. … 17 (1982) 1, pp. 76-81

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Voltz, Carl W. - In: Management-Zeitschrift : IO 55 (1986) 1, pp. 25-28

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Rogers, Everett M.; Stanfield, J. David - In: Applications of the sciences in marketing management, (pp. 227-250). 1968

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Romacker, B. - In: Technische Prognosen in der Praxis : Methoden, …, (pp. 125-130). 1972

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Ronkainen, Ilkka A. - In: Journal of business research : JBR 13 (1985) 1, pp. 97-106

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Rosenbloom, Richard S. - In: New ideas for successful marketing : [National …, (pp. 247-259). 1966

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