Purpose The potential for e-commerce is limited by a trust deficit when traders do not interact in a physical, bricks-and-mortar context. The theory of information richness posits that equivocal interactions, such as ones requiring trust, can be facilitated through communication media that...

We explore the scientific potential of virtual worlds for experimental economists. In particular, we report the results of a series of virtual world experiments designed to examine the suitability of (a) users as subjects and (b) the computer interface as an experimental platform. Formal results...

We explore the scientific potential of virtual worlds for experimental economists. In particular, we report the results of a series of virtual world experiments designed to examine the suitability of (a) users as subjects and (b) the computer interface as an experimental platform. Formal results...

This paper reports decision-making experiments designed to assess to what extent trade in virtual environments can reduce the trust deficit commonly associated with traditional e-commerce compared with ÔphysicalÕ trade. Our approach is based on previous findings that trust is related to the...

We explore the scientific potential of virtual worlds for experimental economists. In particular, we report the results of a series of virtual world experiments designed to examine the suitability of (a) users as subjects and (b) the computer interface as an experimental platform. Formal results...

This paper reports decision-making experiments designed to assess to what extent trade in virtual environments can reduce the trust deficit commonly associated with traditional e-commerce compared with 'physical' trade. Our approach is based on previous findings that trust is related to the...

We explore the scientific potential of virtual worlds for experimental economists. In particular, we report the results of a series of virtual world experiments designed to examine the suitability of (a) users as subjects and (b) the computer interface as an experimental platform. Formal results...