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Product-line strategies
Bailey, Earl L. (contributor) - 1982
Persistent link: https://www.econbiz.de/10000534125
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Refuting a competitor's adverstising claim
Macklin, M. Carole; Macklin, Crofford J. - In: Journal of business strategy 8 (1987) 1, pp. 71-75
Persistent link: https://www.econbiz.de/10003622555
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American industry : structure, conduct, performance
Caves, Richard E. - 1982 - 5. ed.
Persistent link: https://www.econbiz.de/10013474754
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Modern marketing strategy
Bursk, Edward C. (contributor); Chapman, John F. (contributor) - 1965
Persistent link: https://www.econbiz.de/10003191368
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Die Dienstleistungsmarke : Charakterisierung u. Bewertung e. neuen Markentypus aus absatzwirtschaftl. Sicht
Graumann, Jens - 1983
Persistent link: https://www.econbiz.de/10013378479
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Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya; Steenkamp, Jan-Benedict E. M. - 2007
Persistent link: https://www.econbiz.de/10003350841
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Readings : marketing and society
Gist, Ronald R. (contributor) - 1971
Persistent link: https://www.econbiz.de/10003238300
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Investigating the dynamic effects of counterfeits with a random changepoint simultaneous equation model
Qian, Yi; Xie, Hui - 2011
Persistent link: https://www.econbiz.de/10008822932