This study develops a crowdfunding sponsor typology based on sponsors’ motivations for participating in a project. Using a two by two crowdfunding motivation framework, we analyzed six relevant funding motivations — interest, playfulness, philanthropy, reward, relationship, and recognition...

This research draws data from survey responses and actual transaction data to examine the effect of primary motivations on funding behavior in reward-based crowdfunding platforms. Findings show that altruistic motivations are associated with early funding, and larger funding in the early stages....