literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open … methodology and multiple sources. The sample included 572 wineries from all 13 German wine regions with website text data and … as wine brand image. It revealed word-price clusters of brand identity and image. The results offer insights into …

paper applies computational linguistic analysis to chateau names in the Bordeaux wine region to study the degree of brand … another, far more than in comparable wine regions such as California and Alsace. More than a quarter of all Bordeaux producers …