Purpose: It is well known that job stress is major cause of salesperson job dissatisfaction and turnover. Salespeople require the resources to cope adequately with a multitude of job stressors, and the purpose of this study is to demonstrate that salesperson wellness promotes the ability of...

US firms must improve their ability to respond to Japanese competition when marketing in Asian markets such as Korea. Previous studies of import purchasing have focused primarily on foreign buyers′ perceptions of exporting countries′ products and associated marketing mix components. Examines...

Evaluates the impact of the ‘made in’ label on Finnish consumers' attitudes towards the products of selected countries, and they examine the implication of these attitudes for developing appropriate strategies for the Finnish market. States consumer attitudes frequently relate to specific...