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Pursuing "flexible commitment" as strategic ambidexterity : an empirical justification in high technology firms

Kouropalatis, Yiannis; Hughes, Paul; Morgan, Robert - In: European journal of marketing : EJM 46 (2012) 10, pp. 1389-1417

Persistent link: https://www.econbiz.de/10009661192

A diagnostic tool to determine a strategic improvisation Readiness Index Score (IRIS) to survive, adapt, and thrive in a crisis

Hughes, Paul; Morgan, Robert; Hodgkinson, Ian R.; … - In: Industrial marketing management : the international … 88 (2020), pp. 485-499

Persistent link: https://www.econbiz.de/10012285389

Mapping knowledge and innovation research themes : using bibliometrics for classification, evolution, proliferation and determinism

Powell, Taman H.; Kouropalatis, Yiannis; Morgan, Robert; … - In: International journal of entrepreneurship and … 20 (2016) 3/4, pp. 174-199

Persistent link: https://www.econbiz.de/10011737008

Diffusion and future influence of tourism research : addressing the how and when questions of tourism knowledge structures

Kouropalatis, Yiannis; Zenker, Sebastian; Morgan, Robert; … - In: Journal of travel research : a quarterly publication of … 63 (2024) 2, pp. 298-313

Persistent link: https://www.econbiz.de/10014582213

Real options and real strategies

Zarkos, Stefanos; Morgan, Robert E.; Kouropalatis, Yiannis - In: Strategic change : SC ; briefings in entrepreneurial finance 16 (2007) 7, pp. 315-326

Persistent link: https://www.econbiz.de/10007888919

Market orientation, generative learning, innovation strategy and business performance inter-relationships in bioscience firms

Morgan, Robert; Berthon, Pierre R. - In: Journal of management studies : JMS 45 (2008) 8, pp. 1329-1353

Persistent link: https://www.econbiz.de/10003788483

Managing business transformation to deliver strategic agility

Morgan, Robert; Page, Kelly - In: Strategic change : SC ; briefings in entrepreneurial finance 17 (2008) 5/6, pp. 155-168

Persistent link: https://www.econbiz.de/10003775670

Consumer decision making and variety of offerings : the effect of attribute alignability

Herrmann, Andreas; Heitmann, Mark; Morgan, Robert; … - In: Psychology & marketing 26 (2009) 4, pp. 333-358

Persistent link: https://www.econbiz.de/10003835533

Factors facilitating and impeding the development of export market-oriented behavior : a study of Hong Kong manufacturing exporters

Cadogan, John W.; Cui, Charles C.; Morgan, Robert; … - 2009

Persistent link: https://www.econbiz.de/10003835996

In pursuit of the "ideal approach" to successful marketing strategy implementation

Thorpe, Eleri R.; Morgan, Robert - 2009

Persistent link: https://www.econbiz.de/10003836674

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