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The limitations of attitude research in managerial decision-making
Henry, Harry - In: Proceedings of the National Governors' Conference : ... … 49 (1966), pp. 371-384
Persistent link: https://www.econbiz.de/10003575917
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Determinanten des Konsums : zur Problematik e. Verwendg nichtökonom. Elemente f. d. Bestimmg d. Konsumverhaltens
Kremp, Heinz - 1961
Persistent link: https://www.econbiz.de/10000307178
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Free market madness : why human nature is at odds with economics - and why it matters
Ubel, Peter A. - 2009
Persistent link: https://www.econbiz.de/10003730816
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Personality, activity, and attitude predictors of consumer behavior
Pessemier, Edgar A.; Tigert, Douglas J. - In: New ideas for successful marketing : [National …, (pp. 332-347). 1966
Persistent link: https://www.econbiz.de/10003649723
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Grenzen der empirischen, verhaltenswissenschaftlichen Betriebswirtschaftslehre
Behrens, Gerold - In: Paradigmawechsel in der Betriebswirtschaftslehre?, (pp. 80-100). 1983
Persistent link: https://www.econbiz.de/10003487336
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Can attitudes predict customer behavior?
Adler, Lee - In: New ideas for successful marketing : [National …, (pp. 348-352). 1966
Persistent link: https://www.econbiz.de/10003464714
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Induced moods and attitudes toward products
Axelrod, Joel N. - In: Marketing models : Quantitative and behavioral, (pp. 212-222). 1968
Persistent link: https://www.econbiz.de/10003477454
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Conceptual and mathematical models in belief and attitude research
Marchant, L. J. - 1971
Persistent link: https://www.econbiz.de/10003625214
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Rationality in psychology and economics
Simon, Herbert A. - In: The journal of business : B 59 (1986) 4/2, pp. 209-224
Persistent link: https://www.econbiz.de/10003680658
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Marktsoziologie und Verhaltenstheorie
Wiswede, Günter - In: Aspekte soziologischer Forschung : Karl Gustav Specht …, (pp. 163-173). 1976
Persistent link: https://www.econbiz.de/10003709149