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Identifying the extensive and intensive effects of generic advertising on the household demand for fluid milk and cheese
Schmit, Todd M. (contributor) - 2001
Persistent link: https://www.econbiz.de/10001583653
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Growth, advertising and the consumer
Harris, Ralph - 1964
Persistent link: https://www.econbiz.de/10013203836
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The relationship between advertising and consumption
Gambaro, Marco; Wang, Tong - 2019
Persistent link: https://www.econbiz.de/10012024798
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Advertising and aggregate consumption : a Bayesian DSGE assessment
Molinari, Benedetto; Turino, Francesco - In: The economic journal : the journal of the Royal … 128 (2018) 613, pp. 2106-2130
Persistent link: https://www.econbiz.de/10011951154
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Multimodal perceptual processing of cues in food ads : do you smell what you see? : visual-induced olfactory imagery and its effects on taste perception and food consumption
Koubaa, Yamen; Eleuch, Amira - In: Journal of advertising research 61 (2021) 1, pp. 78-94
Persistent link: https://www.econbiz.de/10012533673
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The history of conspicuous consumption in the United Kingdom : 1945-2000
Patsiaouras, Georgios - In: Journal of historical research in marketing 9 (2017) 4, pp. 488-510
Persistent link: https://www.econbiz.de/10011805002
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Zigarettenwerbung und Zigarettenkonsum : eine psychologische Studie
Bergler, Reinhold - 1979
Persistent link: https://www.econbiz.de/10003999281
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Inarticulate longings : the Ladies' Home Journal, gender, and the promises of consumer culture
Scanlon, Jennifer - 1995
Persistent link: https://www.econbiz.de/10004256124
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Von proaktiv zu reaktiv? : Implikationen einer Makro-Analyse zum Werbeverhalten in Deutschland 1991 - 2009
Kienzler, Stephanie; Lischka, Juliane - In: Wert und Werte der Marketing-Kommunikation, (pp. 153-171). 2013
Persistent link: https://www.econbiz.de/10014567850
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Children : consumption, advertising and media
Hansen, Flemming (contributor) - 2002 - 1. ed.
Persistent link: https://www.econbiz.de/10004716010