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Broadening the paradigm of marketing as exchange : a public policy and marketing perspective

Hill, Ronald Paul; Martin, Kelly D. - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 1, pp. 17-33

Persistent link: https://www.econbiz.de/10010373768

Causes and consequences of abusive supervision in sales management : a tale of two perspectives

Gabler, Colin B.; Nagy, Katy R.; Hill, Ronald Paul - In: Psychology & marketing 31 (2014) 4, pp. 278-293

Persistent link: https://www.econbiz.de/10010347720

Modeling non-cosumer behavior : consumption-as-restriction and corporate social responsibility

Rapp, Justine M.; Hill, Ronald Paul; Lehmann, Donald R. - In: Handbook of research on marketing and corporate social …, (pp. 198-215). 2016

Persistent link: https://www.econbiz.de/10011438369

A global perspective for responsibly serving customers

Hill, Ronald Paul; Martin, Kelly D. - In: Handbook of research on marketing and corporate social …, (pp. 333-354). 2016

Persistent link: https://www.econbiz.de/10011438532

Poverty as we never knew it : THE source of vulnerability for most of humankind

Hill, Ronald Paul - In: Journal of marketing management : MM 32 (2016) 3/4, pp. 365-370

Persistent link: https://www.econbiz.de/10011546247

Incivility in political advertisements : a look at the 2012 US presidential election

Hill, Ronald Paul; Capella, Michael; Cho, Yoon-Na - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 812-829

Persistent link: https://www.econbiz.de/10011547833

Choice under restrictions

Botti, Simona; Broniarczyk, Susan M.; Häubl, Gerald; … - 2008

Nearly every decision a person makes is restricted in some way. While we are painfully aware of some of these restrictions, others go largely undetected. This paper presents a conceptual framework for understanding how restrictions interact with situational and individual characteristics, as...

Persistent link: https://www.econbiz.de/10011566394

Optimizing marketer costs and consumer benefits across "clicks" and "bricks"

Mahar, Stephen; Wright, P. Daniel; Bretthauer, Kurt M.; … - In: Journal of the Academy of Marketing Science 42 (2014) 6, pp. 619-641

Persistent link: https://www.econbiz.de/10010466650

Setting the stage for paradigm development : a "small-tent" approach to social entrepreneurship

Newbert, Scott L.; Hill, Ronald Paul - In: Journal of social entrepreneurship 5 (2014) 2, pp. 243-269

Persistent link: https://www.econbiz.de/10010419957

The impact of violence against women in advertisements

Capella, Michael L.; Hill, Ronald Paul; Rapp, Justine M.; … - In: Advertising and violence : concepts and perspectives, (pp. 94-112). 2015

Persistent link: https://www.econbiz.de/10010498561

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