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An investigation of consumer evaluations of reference price discount claims
Lichtenstein, Donald R.; Rearden, William O. - In: Journal of business research : JBR 17 (1988) 2, pp. 189-200
Persistent link: https://www.econbiz.de/10003485074
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Konsumententypologie
Bergler, Reinhold - In: Marktpsychologie, (pp. 11-142). 1972
Persistent link: https://www.econbiz.de/10003488706
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Informationsmenge und Informationsverarbeitungsleistung bei Konsumentscheidungen : eine empir. Unters. zum Problem d. "Information overload"
Berndt, Hermann - In: Marketing : ZFP ; journal of research and management 6 (1984) 3, pp. 181-188
Persistent link: https://www.econbiz.de/10003490931
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Testing the value of adding any third component to Fishbein's expectancy-value model
Ahtola, Olli T.; Cohen, Joel B. - In: Proceedings of the Business and Economic Statistics … (1975), pp. 127-131
Persistent link: https://www.econbiz.de/10003464852
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Measuring peak load pricing response from experimental data : an exploratory analysis
Aigner, Dennis J.; Lillard, Lee A. - In: Journal of business & economic statistics : JBES ; a … 2 (1984) 1, pp. 21-39
Persistent link: https://www.econbiz.de/10003465590
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Culture, acculturation and consumer behavior : An empirical study
Hair, Joseph Franklin; Anderson, Rolph E. - In: Combined proceedings (Spring Conference + Fall Conference) (1973), pp. 423-428
Persistent link: https://www.econbiz.de/10003470777
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Explaining consumer attribute selection
Grunert, Klaus G. - 1981
Persistent link: https://www.econbiz.de/10003472137
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Scheitern Finanzdienstleistungen am Verbraucher? : eine theoretische Analyse rationalen Verbraucherverhaltens im Rahmen des Anlageberatungsprozesses
Kohlert, Daniel; Oehler, Andreas - In: Verbraucherpolitik zwischen Markt und Staat, (pp. 81-95). 2009
Persistent link: https://www.econbiz.de/10003916923
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Frauen kaufen anders : Janet Wolffs Entschlüsselung der Motive
Suhr, Werner - In: Markenartikel : das Magazin für Markenführung 22 (1960) 3, pp. 138-147
Persistent link: https://www.econbiz.de/10003690239
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Experience seeking : a subjectivist perspective of consumtion
Hirschman, Elizabeth C. - In: Journal of business research : JBR 12 (1984) 1, pp. 115-136
Persistent link: https://www.econbiz.de/10003579282