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Rosenbloom, Richard S. - In: New ideas for successful marketing : [National …, (pp. 247-259). 1966

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Roshkind, Allan J. - In: Praxis des Marketing : Erschliessung der Märkte von morgen, (pp. 77-93). 1961

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Rieser, Ignaz - In: Die Unternehmung : Swiss journal of business research … 40 (1986) 4, pp. 232-329

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Sabel, Hermann - In: Betriebswirtschaftliches Kontaktstudium : Beitr. aus …, (pp. 317-334). 1978

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Schnaars, Steven P. - In: Business horizons 29 (1986) 2, pp. 27-36

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Kamien, Morton I.; Schwartz, Nancy L. - In: Econometrica : journal of the Econometric Society, an … 40 (1972) 1, pp. 43-60

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Scranton, Virden E. - In: New Products, new profits : Company experiences in new …, (pp. 273-281). 1964

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Kwami, F. O. - In: Workshop report (des) International Workshop …, (pp. 47-55). 1972

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