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SELLING on the NET ‐ the Complete Guide
org, Sudha - In: Journal of Consumer Marketing 15 (1998) 3, pp. 299-301
Persistent link: https://www.econbiz.de/10014849526
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The State of the Net
Seltzer, Richard - In: Journal of Consumer Marketing 16 (1999) 4, pp. 1-4
Persistent link: https://www.econbiz.de/10014849540
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Online Customer Care – Applying Today’s Technology to Achieve World‐class Customer Interaction
McMellon, Chuck - In: Journal of Consumer Marketing 17 (2000) 1, pp. 73-87
Persistent link: https://www.econbiz.de/10014849552
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Cyber Rules: Strategies for Excelling at E‐Business
Chapman, Kenneth J. - In: Journal of Consumer Marketing 17 (2000) 6, pp. 550-560
Persistent link: https://www.econbiz.de/10014849580
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FutureConsumer.Com: The Webolution of Shopping to 2010
Goldsmith, Ronald E. - In: Journal of Consumer Marketing 18 (2001) 4, pp. 368-376
Persistent link: https://www.econbiz.de/10014849605
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The 11 Immutable Laws of Internet Branding
Dupree, Jim - In: Journal of Consumer Marketing 18 (2001) 5, pp. 449-457
Persistent link: https://www.econbiz.de/10014849609
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Privacy‐enhanced Business: Adapting to the Online Environment
McMellon, Charles A. - In: Journal of Consumer Marketing 19 (2002) 5, pp. 445-447
Persistent link: https://www.econbiz.de/10014849632
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Content Critical – Gaining Competitive Advantage through High‐quality Web Content
Jevons, Colin - In: Journal of Consumer Marketing 19 (2002) 5, pp. 447-450
Persistent link: https://www.econbiz.de/10014849633
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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
In: Journal of Consumer Marketing 31 (2014) 5, pp. 403-404
Persistent link: https://www.econbiz.de/10014849956
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The Routledge Companion to Digital Consumption
In: Journal of Consumer Marketing 31 (2014) 3, pp. 231-232
Persistent link: https://www.econbiz.de/10014850453