The Internet has brought about change in the way that public relations is practised. Not only has it provided another … channel of communication, but the communication dynamic itself has changed because of the Internet’s unique combination of … communication is required in order to explain the Internet medium. This paper re‐examines three of the older communication systems …

of Internet services for public relations purposes in the USA, Austria and Slovenia.  …

Internet has brought unprecedented change. Stakeholder communication is no longer unidirectional, and as stakeholders … models of PR were developed and refined in a pre‐Internet world. This paper introduces an integrated Internet stake … Internet and2 PR.  …

The use of the Internet is becoming more prevalent all the time in the investor relations (IR) activities of firms …. This paper explores how the Internet can be used and integrated into the existing IR activities of firms. It argues that … the Internet is having a significant impact on IR practices, changing the specific techniques and activities associated …

attention to a new consequence of the Internet, which appears to enable activist groups to become more effective and more … powerful than ever before. This paper tests this assumption by analysing how the Internet is actually being used by activist … groups. It concludes that while it has greatly increased the effectiveness of activist groups in many ways, the Internet is …

‐party sources and much else besides, and to illuminate and guide their communications programmes with key stakeholders. The Internet …

This paper examines a New Zealand website, nzgirl.co.nz, in order to theorise the Internet as a communication tool, the … Internet as a marketplace and the Internet as a public sphere. As a communication tool, the Internet serves to foster … electronic marketplace. In particular, the importance of an integrated marketing communications approach to Internet branding is …