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such as protest (negative word‐of‐mouth). On the internet customers can express their emotions verbally and non‐verbally in …) referred to as the critical internet feedback technique (CIFT). Qualitative data of customer reviews of 13 different frequent …‐flier programs posted on the internet were collected and analyzed with regard to frustration incidents, verbal and non …
Persistent link: https://www.econbiz.de/10014905309
individuals using the internet, in inflicting economic harm on the targeted firms. Design/methodology/approach – The paper uses … the event study technique to analyze the market's response to consumer boycotts launched by individuals using the internet …. Findings – The results show that consumer boycotts launched by individuals on the internet are ineffective in inflicting …
Persistent link: https://www.econbiz.de/10014905368
Purpose – The objective of this study is to develop and test a specific conceptualization and modeling specification of web site service quality and the influence web site service quality has on e‐service provider loyalty and word‐of‐mouth. Design/methodology/approach – Data from an...
Persistent link: https://www.econbiz.de/10014905401
Purpose – The purpose of this paper is to determine whether online bidders adjust their offers downward to compensate for shipping fees; whether shipping fees affect the number of bids in an auction, and thus indirectly influence winning bid prices; and whether experienced bidders more fully...
Persistent link: https://www.econbiz.de/10014905402
The stock price reactions to announcements of advertising services and providing services on the Internet are examined … in this paper. The overall results suggest that Internet‐related activities are generally desirable. However, the results … suggest that announcements of services advertising on the Internet are not perceived as an important component of a service …
Persistent link: https://www.econbiz.de/10014905619
The emergence of the Internet and its communication capabilities has given rise to a number of complaint sites that … other attempts were made to resolve the problem, whether the Internet consumer complaint forum was the initial method used … for complaining, the responsiveness of the company to non‐Internet complaints as well as Internet complaints, and the …
Persistent link: https://www.econbiz.de/10014905776
Purpose – The concept of online customer service experience (OCSE) has recently received great interest from academia and businesses alike. Despite the belief that providing superb online experiences will influence customers' online buying behavior, most of the research focuses solely on the...
Persistent link: https://www.econbiz.de/10014905901
Purpose – The purpose of this study is to identify key motivations for adolescents using and shopping on the internet … developed and is used to identify segments of adolescent internet users and shoppers, which are subsequently described. Research … generalizing to adolescents outside this region. Practical implications – This research identifies for internet marketers the …
Persistent link: https://www.econbiz.de/10014906427
Purpose – The purpose of this paper is to examine how US universities' health centers are using dialogue and engagement on social networking sites to educate students and their followers about health issues. Design/methodology/approach – Through a content analysis of health centers' Facebook...
Persistent link: https://www.econbiz.de/10014907044
A practical guide to understanding how key economic and market statistics drive financial market trendsThe recent global financial crisis stressed the need for economists who understand how key economic and market statistics drive financial market trends and how to mitigate the risks for...
Persistent link: https://www.econbiz.de/10011832001