W. Hill, William; E. Beatty, Sharon; Walsh, Gianfranco - In: Journal of Services Marketing 27 (2013) 5, pp. 347-360
Purpose – The purpose of this study is to identify key motivations for adolescents using and shopping on the internet … developed and is used to identify segments of adolescent internet users and shoppers, which are subsequently described. Research … generalizing to adolescents outside this region. Practical implications – This research identifies for internet marketers the …