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Kaiser, Harry M.
60
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48
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37
Taylor, Charles Raymond
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29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
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27
Septianto, Felix
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Rosengren, Sara
26
Saffer, Henry
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Hundhausen, Carl
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Okazaki, Shintaro
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24
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Sethi, Suresh
24
Zaccour, Georges
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23
Diehl, Sandra
23
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Schweiger, Günter
22
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Yoon, Sukki
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Kinnucan, Henry W.
21
Huh, Jisu
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Mueller, Barbara
20
Wilbur, Kenneth C.
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Yoon, Hye Jin
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Silk, Alvin J.
19
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
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Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
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Kloss, Ingomar
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Nilssen, Tore
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Prasad, Ashutosh
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National Bureau of Economic Research
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Zentralausschuss der Werbewirtschaft
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Axel-Springer-Verlag
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American Marketing Association
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European Society for Opinion and Marketing Research
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IP Deutschland GmbH <Köln>
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RWI - Leibniz-Institut für Wirtschaftsforschung
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3
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Journal of advertising research
234
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210
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185
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182
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170
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167
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82
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74
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73
Journal of historical research in marketing
70
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66
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62
International journal of internet marketing and advertising : IJIMA
60
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
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Health marketing quarterly
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Journal of current issues and research in advertising
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NBER Working Paper
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
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41
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39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
31
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111
A handbook of advertising techniques
Harrison, Tony
-
1987
Persistent link: https://www.econbiz.de/10000747588
Saved in:
112
Intensivierung der Exportwerbung : Forschungsergebnisse erarb. im Rahmen d. Thematik: "Gestaltung u. Realisierung effektiver Absatz- u. Exportprogramme"
Hoppe, Karl-Heinz
-
1987
Persistent link: https://www.econbiz.de/10000747846
Saved in:
113
Emperors of adland : inside the advertising revolution
Millman, Nancy
-
1988
Persistent link: https://www.econbiz.de/10000749304
Saved in:
114
Alternatieve benaderingen van het media-selectie en -planningsprobleem
Dekimpe, Marnik G.
-
1988
Persistent link: https://www.econbiz.de/10000750969
Saved in:
115
Sponsoring : Chancen für die Kommunikationsarbeit
Dahlhoff, Hans-Dieter
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000751508
Saved in:
116
Marketing: contemporary concepts and practices
Schoell, William F.
;
Guiltinan, Joseph P.
-
1988
-
3. ed
Persistent link: https://www.econbiz.de/10000752814
Saved in:
117
Successful sponsorship
Head, Victor
-
1988
-
2. ed
Persistent link: https://www.econbiz.de/10000753902
Saved in:
118
Alcohol advertising : hearing before the Subcommittee on Children, Family, Drugs and Alcoholism of the Committee on Labor and Human Resources, United States Senate, 99th Congress,...
1985
Persistent link: https://www.econbiz.de/10000721715
Saved in:
119
Der Wert der
Werbung
in der modernen Gesellschaft
Biedenkopf, Kurt H.
-
1987
Persistent link: https://www.econbiz.de/10000721807
Saved in:
120
Sports et économie : rapport présenté au nom du Conseil Economique et Social
Paillou, Nelson
(
agent
)
-
1986
Persistent link: https://www.econbiz.de/10000722684
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