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Services marketing : people, technology, strategy
Lovelock, Christopher H.; Wirtz, Jochen - 2007 - 6. ed.
Persistent link: https://www.econbiz.de/10003348508
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Services marketing : people, technology, strategy
Lovelock, Christopher H.; Wirtz, Jochen - 2011 - 7. ed.
Persistent link: https://www.econbiz.de/10003881393
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Das Kundenverhalten beachten, die Produktivität steigern
Lovelock, Christopher H.; Young, Robert F. - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1980) 4, pp. 54-64
Persistent link: https://www.econbiz.de/10003620501
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Services marketing : people, technology, strategy
Wirtz, Jochen; Lovelock, Christopher H. - 2016 - Eighth edition
Persistent link: https://www.econbiz.de/10011433943
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Implementing a product market strategy : the case of U.S. postal service
Lovelock, Christopher H.; Weinberg, Charles B. - In: Managing public enterprises, (pp. 261-290). 1982
Persistent link: https://www.econbiz.de/10002399174
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The role of marketing in improving postal service effectiveness
Lovelock, Christopher H.; Weinberg, Charles B. - In: The Future of the postal service, (pp. 137-196). 1983
Persistent link: https://www.econbiz.de/10002399214
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Services marketing : people, technology, strategy
Lovelock, Christopher H.; Wirtz, Jochen - 2004 - 5. ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10001792150
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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 2001 - 2.ed
Persistent link: https://www.econbiz.de/10001569958
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Services marketing : people, technology, strategy
Lovelock, Christopher H. - 2001 - 4. ed.
Persistent link: https://www.econbiz.de/10001546597
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Services marketing : people, technology, strategy
Wirtz, Jochen; Lovelock, Christopher H. - 2022 - Ninth edition
"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence...
Persistent link: https://www.econbiz.de/10012550343