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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10004139421
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Problems in marketing
Corey, Edwin Raymond; Lovelock, Christopher H.; Ward, Scott - 1981 - 6. ed
Persistent link: https://www.econbiz.de/10004006595
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Competing through services : strategy and implementation ; cases and text
Vandermerwe, Sandra (contributor);  … - 1994
Persistent link: https://www.econbiz.de/10004185634
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Public & nonprofit marketing : readings & cases
Lovelock, Christopher H.; Weinberg, Charles B. - 1990 - 2. ed.
Persistent link: https://www.econbiz.de/10004192495
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Product plus : how product + service = competitive advantage
Lovelock, Christopher H. - 1994
Persistent link: https://www.econbiz.de/10004209916
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Marketing public transit : a strategic approach
Lovelock, Christopher H. (contributor) - 1987
Persistent link: https://www.econbiz.de/10004316382
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Services marketing : a European perspective
Lovelock, Christopher H. (contributor);  … - 1999
Persistent link: https://www.econbiz.de/10004378729
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Public and nonprofit marketing : cases and readings
Lovelock, Christopher H.; Weinberg, Charles B. - 1984
Persistent link: https://www.econbiz.de/10004619287
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Marketing for public and nonprofit managers
Lovelock, Christopher H.; Weinberg, Charles B. - 1984
Persistent link: https://www.econbiz.de/10004622274
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Marketing challenges : cases and exercises
Lovelock, Christopher H.; Weinberg, Charles B.
Persistent link: https://www.econbiz.de/10004059324