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The role of marketing in improving postal service effectiveness

Lovelock, Christopher H.; Weinberg, Charles B. - In: The Future of the postal service, (pp. 137-196). 1983

Persistent link: https://www.econbiz.de/10002399214

Services marketing : people, technology, strategy

Lovelock, Christopher H.; Wirtz, Jochen - 2004 - 5. ed., [internat. ed.]

Persistent link: https://www.econbiz.de/10001792150

Principles of service marketing and management

Lovelock, Christopher H.; Wright, Lauren - 2001 - 2.ed

Persistent link: https://www.econbiz.de/10001569958

Services marketing : people, technology, strategy

Lovelock, Christopher H. - 2001 - 4. ed.

Persistent link: https://www.econbiz.de/10001546597

Services marketing : people, technology, strategy

Wirtz, Jochen; Lovelock, Christopher H. - 2022 - Ninth edition

"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence...