We seek to understand which firms excel at innovation and commercialization. In doing so, we first ranked companies that performed well on four measures: spending on R&D Spending (2006), Patenting (cumulative 2006 and 2007) and Commercialization of Innovations (Cumulative for 2007 and 2008). We...

The fashion life cycle can be used as a real aid to management decision making. If marketing strategies should reflect the product's position on the product life cycle, these stages are more exaggerated if the product is an item of fashion. Thus valuable information on the importance of product...