Purpose – The purpose of this study is first to describe and discuss an innovative strategy, pursued by a music festival, to reduce the environmental impact by allowing only vegetarian food in the festival area. A second aim is to discuss the effects of the vegetarian strategy for the festival...

Contents: 1. Introduction to a research agenda for event management / Erik Lundberg, Tommy D. Andersson and John Armbrecht -- Part I: Events in society -- 2. Re-thinking event sustainability / Judith Mair -- 3. The past, present and future of event safety research / Morten Thanning Vendelø --...