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Trade fairs exhibitors communication excellence
Kwiatek, Piotr; Leszczynski, Grzegorz; Zielinski, Marek - In: Business strategies for economies in transition : book …, (pp. 314-329). 2008
Persistent link: https://www.econbiz.de/10003795541
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Global buzz at international trade fairs : a relational perspective
Schuldt, Nina; Bathelt, Harald - In: Beyond territory : dynamic geographies of knowledge …, (pp. 250-264). 2011
Persistent link: https://www.econbiz.de/10009233592
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Trade shows as a live communication tool
Brühe, Christian - In: Trade show management : planning, implementing and …, (pp. 57-69). 2005
Persistent link: https://www.econbiz.de/10003142390
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Trade fair companies' public relations and communication strategies
Esser, Ulrich - In: Trade show management : planning, implementing and …, (pp. 365-372). 2005
Persistent link: https://www.econbiz.de/10003142795
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The Internet as a trade fair sales communication tool
Kromer von Baerle, Ulrich - In: Trade show management : planning, implementing and …, (pp. 717-729). 2005
Persistent link: https://www.econbiz.de/10003142955
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Between luminaries and meat grinders : international trade fairs as temporary clusters
Bathelt, Harald; Schuldt, Nina - 2005
Persistent link: https://www.econbiz.de/10003186706
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Die Zukunft von Messen, Kongressen und Events
Borstel, Peter (ed.) - 2021 - Erste Auflage
Persistent link: https://www.econbiz.de/10012667187
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The impact of the exhibitor's cultural context on the use of forms of communication in the management process of the exhibitor's participation in fairs
Proszowska, Anita - In: Challenges related to new segments and market trends, (pp. 27-37). 2016
Persistent link: https://www.econbiz.de/10011666519
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Exhibit Marketing and Trade Show Intelligence : Successful Boothmanship and Booth Design
Solberg Søilen, Klaus - 2013
This book serves as a helpful resource for practitioners as well as students of event marketing. It focuses on successful boothmanship (software) and design (hardware) for trade shows. Companies are starting to realize the importance of trade shows not only as a place to convey or distribute,...
Persistent link: https://www.econbiz.de/10014016796
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Live Communication-Atmosphäre als Profilierungsfaktor : Eine multimethodische Untersuchung der Wahrnehmung von Atmosphäre auf Publikumsmessen
Wiedmann, Martin - 2016
Bedeutung der Atmosphäre in der Live Communication -- Konzeptionelle Grundlagen der Profilierung -- Empirische … Untersuchung der Profilierung durch Live Communication-Atmosphäre. … einen praxisorientierten Ansatz zum Management der Atmosphäre auf Live Communication-Veranstaltungen ein, um sich gegenüber …
Persistent link: https://www.econbiz.de/10014020302