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61
Umbrella branding in pharmaceutical markets
Suppliet, Moritz
-
2017
Persistent link: https://www.econbiz.de/10011734578
Saved in:
62
Brand
champion behaviour : its role in corporate branding
Yakimova, Raisa
;
Mavondo, Felix
;
Freeman, Susan
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011771419
Saved in:
63
Dimensions of corporate
brand
personality : an empricial study on the leading bank brands operating in Gujarat state of India
Patel, Ritesh K.
- In:
Paradigm : the journal of Institute of Management Technology
16
(
2012
)
2
,
pp. 24-37
Persistent link: https://www.econbiz.de/10011758536
Saved in:
64
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
65
Leveraging the corporate
brand
: the importance of corporate
brand
innovativeness and
brand
architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
66
Family firm reputation and humanization : consumers and the trust advantage of family firms under different conditions of
brand
familiarity
Beck, Susanne
;
Prügl, Reinhard
- In:
Family business review : journal of the Family Firm …
31
(
2018
)
4
,
pp. 460-482
Persistent link: https://www.econbiz.de/10011956557
Saved in:
67
Corporate branding of academic institutions : semiotic communication of logos and names
Wu, Ying Qi
;
Cheong, Cecilia Yin Mei
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 321-343
Persistent link: https://www.econbiz.de/10014566974
Saved in:
68
Affect and cognition in associative networks between brands
Witmaier, Alexander
-
2019
Persistent link: https://www.econbiz.de/10012173407
Saved in:
69
Unraveling corporate
brand
equity : a measurement model based on consumer perception of corporate brands
Porto, Rafael Barreiros
;
Foxall, Gordon Robert
;
Coelho, …
- In:
Journal of modelling in management
19
(
2024
)
4
,
pp. 1237-1261
Persistent link: https://www.econbiz.de/10014558587
Saved in:
70
Umbrella Branding in Pharmaceutical Markets
Suppliet, Moritz
-
2017
to buy prescription drugs from a promoted
brand
name. I exploit specific characteristics of market regulation in Germany …
Persistent link: https://www.econbiz.de/10012947424
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