Purpose – The purpose of this paper is to explore Chinese adolescents' engagement in social comparison of material …‐to‐face interviewed. They were asked whether they engaged in social comparison of possessions with direct and vicarious role models such … as media celebrities. Characteristics of role models and products involved in social comparison were inquired. Findings …

using naturalistic groups as being especially appropriate for conducting qualitative marketing research in China. Design …/methodology/approach – This study is used to investigate the social construction of brands in China and to demonstrate how to create naturalistic … group interviews in China, and why it is beneficial to do so. A film footage of the various groups discussing the scenarios …

theatre concept. Originality/value – While foreign and domestic flagship brand stores have flourished in China, cultural …

incidents from China and India, and use theoretical concepts from buyer‐supplier literature to explain the outcome success or …‐buying executives in China and India. Critical incidents were classified under four retailing categories: assortment planning, product …‐term orientation and power‐dependence. Practical implications – Organized retailing is a new phenomenon in China and India. This study …

on the body and spirit. Self‐reflective empirical narratives from China and India evidence interpretive findings that …

Purpose – The purpose of this paper is to investigate how, in China, postings on social media site Weibo reflect as … well as accelerate the reshaping of traditional values. As Chinese social media extend their reach outside China, the … its stock in April, 2014, and many other China-based Internet firms were getting set for US IPOs. This paper provides …

radical economic and social shifts result in a discontinuous rather than continuous fashion evolution. In China, it can be … experienced in China, which allows us to contribute to the growing understanding of Chinese consumer culture, and demonstrate that …

Purpose – The purpose of this paper is to examine two contrasting financially distressed companies in China and their …

visiting an artist village in China (Ooi). Based on analysing their awkwardness, and in the context of a critical assessment of …