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The Behavioural Homogeneity Evaluation Framework: multi-level evaluations of consumer involvement in international segmentation

Broderick, Amanda J.; Greenley, Gordon E.; Mueller, … - In: Journal of international business studies : JIBS ; a … 38 (2007) 5, pp. 746-763

Persistent link: https://www.econbiz.de/10007764575

Brief reflections : editorial

Lee, Nick; Greenley, Gordon E. - In: European journal of marketing : EJM 44 (2010) 6, pp. 697-699

Persistent link: https://www.econbiz.de/10009523655

What makes a good article? : generating an insightful manuscript

Lee, Nick; Greenley, Gordon E. - In: European journal of marketing : EJM 43 (2009) 5/6, pp. 577-582

Persistent link: https://www.econbiz.de/10009525848

Being a successful and valuable peer reviewer

Lee, Nick; Greenley, Gordon E. - In: European journal of marketing : EJM 43 (2009) 1/2, pp. 5-10

Persistent link: https://www.econbiz.de/10009525889

Market-focused resource, competitve positioning and firm performance

Hooley, Graham J.; Greenley, Gordon E.; Fahy, John; … - 2009

Persistent link: https://www.econbiz.de/10003836046

Capabilities for strategic flexibility : a cognitive content framework

Combe, Ian A.; Greenley, Gordon E. - 2009

Persistent link: https://www.econbiz.de/10003836658

The behavioural homogeneity evaluation framework : multi-level evaluations of consumer involvement in international segmentation

Broderick, Amanda J.; Greenley, Gordon E.; Mueller, … - In: Journal of international business studies : JIBS ; an … 38 (2007) 5, pp. 746-763

Persistent link: https://www.econbiz.de/10003531147

Consumer acceptance of m-wellbeing services: a social marketing perspective

Schuster, Lisa; Drennan, Judy; N. Lings, Ian - In: European Journal of Marketing 47 (2013) 9, pp. 1439-1457

Purpose – This study aims to employ the Model of Goal-Directed Behaviour (MGB) to examine the consumer acceptance of technology-based self-service (TBSS) for a credence service instrumental to a social goal. Credence services are increasingly delivered via self-service technology and in social...

Persistent link: https://www.econbiz.de/10014724310