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Four-mode channel interactivity concept and channel preferences
Florenthal, Bela; Shoham, Aviv - In: The journal of services marketing 24 (2010) 1, pp. 29-41
Persistent link: https://www.econbiz.de/10003953404
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The role of interactivity in e-tailing : creating value and increasing satisfaction
Yoo, Weon Sang; Lee, Yunjung; Park, Jungkun - In: Journal of retailing and consumer services 17 (2010) 2, pp. 89-96
Persistent link: https://www.econbiz.de/10003956340
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The CMC interactivity model : how interactivity enhances communication quality and process satisfaction in lean-media groups
Lowry, Paul Benjamin; Romano, Nicholas C.; Jenkins, … - In: Journal of management information systems : JMIS 26 (2009/10) 1, pp. 155-195
Persistent link: https://www.econbiz.de/10003990184
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Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard; Bellman, Steven; Haddad, Hanadi; … - In: Journal of advertising research 50 (2010) 2, pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
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Wie kommen die neuen Medien in die alten Menschen? : Ästhetik, Gestaltung und Internet im Spiegel der Kultur- und Kunstgeschichte
Breidenich, Christof - In: Kultur 2.0 : neue Web-Strategien für das …, (pp. 101-117). 2010
Persistent link: https://www.econbiz.de/10008773404
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Media hype or scandal : exploring participation TV best practice
Jarvis, Graham - In: Journal of direct, data and digital marketing practice … 9 (2007/08) 2, pp. 148-155
Persistent link: https://www.econbiz.de/10003588152
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Methodeneffekte von Web-Befragungen : Freund oder Feind des Forschers?
Taddicken, Monika - In: Online-Forschung 2007 : Grundlagen und Fallstudien, (pp. 85-102). 2007
Persistent link: https://www.econbiz.de/10003594808
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Mobile advertising : supercharge your brand in the exploding wireless market
Sharma, Chetan; Herzog, Joe; Melfi, Victor - 2008
Persistent link: https://www.econbiz.de/10003603616
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Conceptualising online banking service value
Heinonen, Kristina - In: Journal of financial services marketing : JFSM 12 (2007/08) 1, pp. 39-52
Persistent link: https://www.econbiz.de/10003701671
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Werbung in Computerspielen : die Bedeutung von Interaktivität für die kognitive Werbewirkung
Klimmt, Christoph; Steinhof, Christian; Daschmann, Gregor - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 5 (2008) 1, pp. 6-16
Persistent link: https://www.econbiz.de/10003664514