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Effects of perceived interactivity and web organization on user attitudes
Ahn, Taesoo; Hong, Moonki; Pedersen, Paul M. - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 111-128
Persistent link: https://www.econbiz.de/10010376562
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ID-Enter : multisensorische Messe-Interaktion der Zukunft
Wille, Sebastian; Wehn, Norbert; Jensen, Torsten - In: Events und Messen : Stand und Perspektiven der …, (pp. 263-274). 2014
Persistent link: https://www.econbiz.de/10010382768
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Programmierung im interaktiven multimedialen Erlebnisraum
Drees, Ursula; Steinbach, Thomas - In: Events und Messen : Stand und Perspektiven der …, (pp. 239-261). 2014
Persistent link: https://www.econbiz.de/10010382769
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Functional modelling and analysis of IDM e-tailer platforms
Srinivasan, Thomas; Pillai, Prashant S.; Qadir, Abdul; … - In: International journal of e-business research : an … 9 (2013) 3, pp. 38-59
Persistent link: https://www.econbiz.de/10010196187
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Social Commerce : der Einfluss interaktiver Online-Medien auf das Kaufverhalten der Kunden
Rossmann, Alexander; Sonntag, Ralph - In: Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …, (pp. 149-178). 2013
Persistent link: https://www.econbiz.de/10009783686
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Building brands with interactivity : the role of prior brand usage in the relation between perceived website interactivity and brand responses
Voorveld, Hilde A. M.; Noort, Guda van; Duijn, Meryl - In: The journal of brand management : an international journal 20 (2012/13) 7, pp. 608-622
Persistent link: https://www.econbiz.de/10009785362
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Telematik : "von Kommunikation zum Wissen?"
Müller, Günter - In: Nach der Wirtschafts- und Finanzkrise : Ansätze für …, (pp. 161-177). 2013
Persistent link: https://www.econbiz.de/10009785646
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Incremental validity of interactive multimedia simulations in two organizations
Fluckinger, Chris D.; Dudley, Nicole M.; Seeds, Marisa - In: International journal of selection and assessment 22 (2014) 1, pp. 108-111
Persistent link: https://www.econbiz.de/10010338614
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Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? : a reversal theory perspective
Jung, Jae Min; Hui, Hang Chu Michel; Min, Kyeong Sam; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1303-1309
Persistent link: https://www.econbiz.de/10010365127
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New media policy : the redistribution of voice
Schejter, Amit; Tirosh, Noam - In: Policy and marketing strategies for digital media, (pp. 73-86). 2014
Persistent link: https://www.econbiz.de/10010367899