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Wirtschaftlichkeit von Interaktionsplattformen : Effizienz und Effektivität an der Schnittstelle zum Kunden
Ney, Michael - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003354627
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Interaktive Markenführung im B2B-Verkauf
Binckebanck, Lars - 2006
Persistent link: https://www.econbiz.de/10003312899
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Potenziale und Herausforderungen der Markenführung im Kontext internetbasierter Interaktionen
Totz, Carsten - 2005
Persistent link: https://www.econbiz.de/10003339144
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Interactivity's unanticipated consequences for marketers and marketing
Deighton, John; Kornfeld, Leora - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 4-10
Persistent link: https://www.econbiz.de/10003833022
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The role of employee preferences and organizational culture in explaining e-commerce orientations
Kabasakal, Hayat; Asugman, Gulden; Develioğlu, Kazim - 2009
Persistent link: https://www.econbiz.de/10003835648
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Volkswagen iTV : interaktives Schulungsfernsehen als Sonderform der Unternehmenskommunikation
Harden, Lars; Möhring, Wiebke - In: Organisationskommunikation online : Grundlagen, Praxis, …, (pp. 217-231). 2008
Persistent link: https://www.econbiz.de/10003791394
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Making sense of ICT, new media, and ethics
Introna, Lucas D. - In: The Oxford handbook of information and communication …, (pp. 314-333). 2009
Persistent link: https://www.econbiz.de/10003808907
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Electronic networks, power, and democracy
Sassen, Saskia - In: The Oxford handbook of information and communication …, (pp. 339-361). 2009
Persistent link: https://www.econbiz.de/10003808909
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E-democracy : the history and future of an idea
Coleman, Stephen - In: The Oxford handbook of information and communication …, (pp. 362-382). 2009
Persistent link: https://www.econbiz.de/10003808916
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The interrelations between online and offline : questions, issues, and implications
Orgad, Shani - In: The Oxford handbook of information and communication …, (pp. 514-536). 2009
Persistent link: https://www.econbiz.de/10003808949