Narrow search
Showing 11 - 20 of 33
Cover Image
The strategy of innovation in technical industries
Salveson, Melvin E. - In: Long-range planning for management, (pp. 87-106). 1964
Persistent link: https://www.econbiz.de/10003668164
Cover Image
Produktplanung in der Automobilindustrie
Schlegel, Harto - In: Zeitschrift für Organisation : ZO ; Z für O ; neue … 43 (1974) 1, pp. 17-29
Persistent link: https://www.econbiz.de/10003671481
Cover Image
Many new products fizzle despite careful planning, publicity
Schorr, Burt - In: Contemporary American marketing : Readings on the …, (pp. 113-118). 1962
Persistent link: https://www.econbiz.de/10003675207
Cover Image
Management der Produktinnovation: Strategie, Planung und Organisation
Kieser, Alfred - In: Management : Aufgaben und Instrumente, (pp. 152-170). 1974
Persistent link: https://www.econbiz.de/10003601640
Cover Image
Preference and perception measures in new product development: An exposition and review
Silk, Alvin J. - In: Market segmentation : concepts and applications, (pp. 206-224). 1972
Persistent link: https://www.econbiz.de/10003680541
Cover Image
Presibildung und Kooperation bei der Einführung neuer Konsumgüter
Starck, Jürgen - In: Vorträge des ... Deutschen Betriebswirtschafter-Tages 17 (1964), pp. 362-370
Persistent link: https://www.econbiz.de/10003685553
Cover Image
Der Lebensweg eines Markenartikels
Wolff, Peter - In: Marketing und Unternehmensführung, (pp. 121-143). 1971
Persistent link: https://www.econbiz.de/10003710034
Cover Image
Management of new product development
Collins, Gwyn - In: New ideas for successful marketing : [National …, (pp. 260-271). 1969
Persistent link: https://www.econbiz.de/10003542369
Cover Image
New products and market research
Day, Robert L. - In: European marketing research review 2 (1967) 2, pp. 13-23
Persistent link: https://www.econbiz.de/10003545719