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Perceived ethicality of moral choice : the impact of ethics codes, moral development, and relativism
Chao, Mike Chen-Ho; Li, Fuan; Chen, Haiyang - In: Nankai business review international 7 (2016) 2, pp. 258-279
Persistent link: https://www.econbiz.de/10011567333
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Assessing the effect of personal cultural orientation on brand equity and revisit intention : exploring destination branding in Latin America
Cardona, Adolfo Rudy; Sun, Qin; Li, Fuan; White, Darin - In: Journal of global marketing 30 (2017) 5, pp. 282-296
Persistent link: https://www.econbiz.de/10011779480
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Inventory and shelf-space optimization for fresh produce with expiration date under freshness-and-stock-dependent demand rate
Chen, Sheng-Chih; Min, Jie; Teng, Jinn-Tsair; Li, Fuan - In: Journal of the Operational Research Society : OR 67 (2016) 6, pp. 884-896
Persistent link: https://www.econbiz.de/10011517505
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Moral judgment in a business setting : the role of managers' moral foundation, ideology, and level of moral development
Li, Fuan; Chao, Mike Chen-Ho; Chen, Nancy Yi-feng; … - In: Asia Pacific journal of management : APJM ; a … 35 (2018) 1, pp. 121-143
Persistent link: https://www.econbiz.de/10011852882
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Moral integrity and relationship commitment : an empirical examination in a cross-cultural setting
Li, Fuan; Zhang, Sixue; Yang, Xuelian - In: Journal of business ethics : JOBE 151 (2018) 3, pp. 785-798
Persistent link: https://www.econbiz.de/10011910690
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Brand trust in a cross-cultural context : test for robustness of an alternative measurement model
Li, Fuan; Xu, Lan; Li, Tiger; Zhou, Nan - In: The journal of product & brand management 24 (2015) 5, pp. 462-471
Persistent link: https://www.econbiz.de/10011443006
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How do they really help? : an empirical study of the role of different information sources in building brand trust
Xingyuan, Wang; Li, Fuan; Wei, Yu - In: Journal of global marketing 23 (2010) 3, pp. 243-252
Persistent link: https://www.econbiz.de/10008652526
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Brand trust as a second-order factor : an alternative measurement model
Li, Fuan; Zhou, Nan; Kashyap, Rajiv; Yang, Zhilin - In: International journal of market research : JMRS ; the … 50 (2008) 6, pp. 817-839
Persistent link: https://www.econbiz.de/10003781959
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Confucian ethics, moral foundations, and shareholder value perspectives : An exploratory study
Wang, Xingyuan; Li, Fuan; Sun, Qin - In: Business Ethics: A European Review 27 (2018) 3, pp. 260-271
Persistent link: https://www.econbiz.de/10012088134
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Structural or Cultural: An Exploration into Influences on Consumers' Shopping Behavior of Country Specific Factors versus Retailing Formats
Nicholls, J.A.; Li, Fuan; Kranendonk, Carl; Mandakovic, … - In: Journal of global marketing 16 (2003) 4, pp. 97
Persistent link: https://www.econbiz.de/10006967856