The objectives of branding and marketing in the public sector can differ in nature from those in the private sector, to include an improved responsiveness to public needs, rather than an increase in customer numbers. In addition, the customer orientation (a disposition that will influence brand...

Commercial self‐interest and patriotism came together in various parts of the American business scene during the Second World War. The history of the pressures on advertisers from Government and from the physical shortages which warfare entailed had a sharp focus in the history of public...

The history of the meat packing industry of the Midwest offers an excellent illustration of the growth and development of the economy of that major industrial region. In the course of one generation, meat packing matured from a small-scale, part-time activity to a specialized manufacturing...