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Hensler, Douglas A.; Torres, David P. - In: Measuring Business Excellence 5 (2001) 1, pp. 36-41

The CEO of a fulfillment company in Portland, Oregon, USA, has long been known for innovation and growth. He has …

Persistent link: https://www.econbiz.de/10014930531

Culture Typing versus Sample Specific Accuracy: An Examination of Uncertainty Avoidance, Power Distance, and Individualism for Business Professionals in the U.S. and Canada

MacNab, Brent R.; Worthley, Reginald - In: Multinational Business Review 15 (2007) 3, pp. 1-24

Comparative cultural closeness between Canada and the U.S. established in part by the Hofstede (1980) study continues to influence some business research efforts that assume cultural parity between the two nations. Sampling business professionals, evidence emerges that cautions assuming cultural...

Persistent link: https://www.econbiz.de/10014931821

Marketing Research: A Practical Approach For the New Millennium

Greig, Ian D. - In: Qualitative Market Research: An International Journal 5 (2002) 2

Persistent link: https://www.econbiz.de/10014987384

A US health plan company’s approach to consumer loyalty

In: Strategic Direction 19 (2003) 5, pp. 16-18

Although marketers in service industries face similar challenges to those in manufacturing, their approach to tackling these challenges can often be very different. A major US health insurance company has successfully applied conventional market segmentation techniques to better understand its...

Persistent link: https://www.econbiz.de/10015009713