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Silver advertising : older people in Japanese TV ads
Prieler, Michael; Kohlbacher, Florian; Hagiwara, Shigeru; … - In: The silver market phenomenon : marketing and innovation …, (pp. 239-247). 2011
Persistent link: https://www.econbiz.de/10008746322
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Knowledge management across borders : empirical evidence of the current status and practices of knowledge management in multinational corporations
Kasper, Helmut; Kohlbacher, Florian - In: Challenges in the management of new technologies, (pp. 279-294). 2007
Persistent link: https://www.econbiz.de/10003607267
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The Toyota way of global knowledge creation the "lern local, act global" strategy
Ichijo, Kazuo; Kohlbacher, Florian - In: International journal of automotive technology and … 7 (2007) 2/3, pp. 116-134
Persistent link: https://www.econbiz.de/10003560418
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Understanding "silver" consumers through cognitive age, health condition, financial status, and personal values : empirical evidence from the world's most mature market Japan
Kohlbacher, Florian; Chéron, Emmanuel - In: Journal of consumer behaviour : an international … 11 (2012) 3, pp. 179-188
Persistent link: https://www.econbiz.de/10009575363
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A cross-cultural analysis of pro-environmental consumer behaviour among seniors
Sudbury Riley, Lynn; Kohlbacher, Florian; Hofmeister, Agnes - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 290-312
Persistent link: https://www.econbiz.de/10009545982
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The limits of participatory technology development : the case of service robots in care facilities for older people
Compagna, Diego; Kohlbacher, Florian - In: Technological forecasting & social change : an … 93 (2015), pp. 19-31
Persistent link: https://www.econbiz.de/10011389916
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A cross-national study of the ecolotgical worldview of senior consumers
Sudbury-Riley, Lynn; Hofmeister-Toth, Agnes; … - In: International journal of consumer studies 38 (2014) 5, pp. 500-509
Persistent link: https://www.econbiz.de/10010517760
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Leading the way into the future : the development of a (lead) market for care robotics in Japan
Kohlbacher, Florian; Rabe, Benjamin - In: International journal of technology, policy and … 15 (2015) 1, pp. 21-44
Persistent link: https://www.econbiz.de/10011419246
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Advertising in the aging society : understanding representations, practitioners, and consumers in Japan
Prieler, Michael; Kohlbacher, Florian - 2016
Persistent link: https://www.econbiz.de/10011419620
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Baby Boomers of different nations : identifying horizontal international segments based on self-perceived age
Sudbury-Riley, Lynn; Kohlbacher, Florian; Hofmeister, Agnes - In: International marketing review 32 (2015) 3/4, pp. 245-278
Persistent link: https://www.econbiz.de/10011342740