In user innovation theory, a user-founded firm is based on a product that was originally developed by a user for the user’s private need. In this study, we refer to the startup characteristic of user-founded firms as the firms’ user innovation origin. We developed hypotheses to shed some...

How can a company become sustainably innovative? We propose that the company needs to have organizational forms that achieve a dynamic synthesis of knowledge exploration and exploitation. In this paper, we present the “dynamic fractal organization” as a new organizational model. This model...

Happiness economics has become an established field of research, and happiness and life satisfaction are increasingly considered important policy goals by governments around the globe. The Japanese government has recently started to follow this trend by regularly collecting data on personal...

Purpose – This study's first objective is to experimentally examine the effect of brand‐cause fit and campaign duration on company and brand image, commercial objectives and buying intention as perceived by Japanese consumers. Second, the study aims to evaluate the moderating role of gender...