Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Implementation of marketing mo...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
26
Theory
24
Theorie
23
Marktforschung
16
Consumer behaviour
13
Konsumentenverhalten
13
Market research
13
Advertising effects
10
Werbewirkung
10
Marketing management
8
Marketingmanagement
8
Advertising
7
Arzneimittel
7
Marketing theory
7
Marketingtheorie
7
Netherlands
7
Niederlande
7
Pharmaceuticals
7
Werbung
7
Absatz
6
Beziehungsmarketing
6
Firm performance
6
Pharmaceutical industry
6
Pharmaindustrie
6
Relationship marketing
6
Sales promotion
6
Unternehmenserfolg
6
Verkaufsförderung
6
Preismanagement
5
Pricing strategy
5
USA
5
United States
5
Absatztheorie
4
Brand management
4
Economic model
4
Einzelhandel
4
Innovation
4
Innovation diffusion
4
Innovationsdiffusion
4
Internet marketing
4
more ...
less ...
Online availability
All
Undetermined
10
Free
1
Type of publication
All
Article
73
Book / Working Paper
32
Type of publication (narrower categories)
All
Article in journal
57
Aufsatz in Zeitschrift
57
Arbeitspapier
16
Working Paper
16
Graue Literatur
14
Non-commercial literature
14
Aufsatz im Buch
7
Book section
7
Collection of articles of several authors
2
Sammelwerk
2
Case study
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
more ...
less ...
Language
All
English
93
Undetermined
12
Author
All
Leeflang, Peter
89
Leeflang, P. S. H.
16
Wieringa, Jaap E.
12
Wittink, Dick R.
11
Bijmolt, Tammo H. A.
9
Verhoef, Peter C.
8
Koerts, J.
7
Doorn, Jenny van
5
Gensler, Sonja
4
Natter, Martin
4
Dekimpe, Marnik G.
3
Foekens, Eijte W.
3
Heerde, Harald J. van
3
Nijkamp, Willem G.
3
Osinga, Ernst C.
3
Alsem, Karel Jan
2
Andrews, Rick L.
2
Baker, William
2
Currim, Imran S.
2
Deleersnyder, Barbara
2
Hausberg, J. Piet
2
Heerde, H. J. van
2
Hoekstra, Janita Cornelia
2
Huizingh, Eelko
2
Mijatović, Grigorij M.
2
Naert, Philippe A.
2
Pauwels, Koen
2
Pauwels, Koen H.
2
Plat, Francis W.
2
Raaij, Willem Fred van
2
Ruiz Conde, Enar
2
Ruiz-Conde, Enar
2
Skiera, Bernd
2
Steenkamp, Jan-Benedict E. M.
2
Teerling, Marije L.
2
Vries, Lisette de
2
Wansbeek, Tom
2
Wedel, Michel
2
Zhang, Sha
2
Bartels, C. P. A.
1
more ...
less ...
Institution
All
Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde
1
Rijksuniversiteit Groningen
1
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
8
European journal of marketing : EJM
5
Research report / Graduate School Research Institute Systems, Organisations and Management
5
Applied economics
3
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
3
International series in quantitative marketing
3
Journal of marketing
3
Schmalenbach business review : sbr
3
European management journal
2
International journal of forecasting
2
Journal of marketing research : JMR
2
MSI reports : working paper series
2
Marketing : journal of research and management
2
Memorandum from Institute of Economic Research, Faculty of Economics, University of Groningen
2
Research Memorandum, Institute of Economic Research, Faculty of Economics, University of Groningen
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Working Paper
2
ERIM report series research in management
1
Economisch statistische berichten : ESB
1
Erasmus University, Econometric Institute, Report
1
European journal of marketing
1
European journal of operational research : EJOR
1
Fundamentals of marketing research ; Vol. 4
1
Fundamentals of marketing research ; Vol. 6
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of marketing decision models
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Interfaculty for Graduate Studies in Management, Report, R 70/7
1
International business review : the official journal of the European International Business Academy
1
International journal of business and emerging markets : IJBEM
1
International journal of electronic commerce : IJEC
1
International journal of innovation management
1
International series in quantitative marketing : ISQM
1
Italian journal of marketing : ITJM
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
more ...
less ...
Source
All
ECONIS (ZBW)
105
Showing
51
-
60
of
105
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
Knowledge generation in marketing
Leeflang, Peter
;
Peluso, Alessandro M.
- In:
Quantitative marketing and marketing management : …
,
(pp. 149-170)
.
2012
Persistent link: https://www.econbiz.de/10009621122
Saved in:
52
Improving marketing's contribution to new product development
Drechsler, Wenzel
;
Natter, Martin
;
Leeflang, Peter
- In:
The journal of product innovation management : an …
30
(
2013
)
2
,
pp. 298-315
Persistent link: https://www.econbiz.de/10009723177
Saved in:
53
Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.
;
Osinga, Ernst C.
;
Ruiz Conde, Enar
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 591-628)
.
2014
Persistent link: https://www.econbiz.de/10010353471
Saved in:
54
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
55
Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?
Zhang, Sha
;
Doorn, Jenny van
;
Leeflang, Peter
- In:
International business review : the official journal of …
23
(
2014
)
1
,
pp. 284-292
Persistent link: https://www.econbiz.de/10010236470
Saved in:
56
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
57
Challenges and solutions for marketing in a digital era
Leeflang, Peter
;
Verhoef, Peter C.
;
Dahlström, Peter
; …
- In:
European management journal
32
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010250431
Saved in:
58
Identifying the direct mail-prone consumer
Leeflang, Peter
;
Spring, Penny Noel
;
Doorn, Jenny van
; …
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
2
,
pp. 175-195
Persistent link: https://www.econbiz.de/10010406145
Saved in:
59
Competitive diffusion of new prescription drugs : the role of pharmaceutical marketing investment
Ruiz-Conde, Enar
;
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Technological forecasting & social change : an …
88
(
2014
),
pp. 49-63
Persistent link: https://www.econbiz.de/10010482346
Saved in:
60
Cross-category demand effects of price promotions
Leeflang, Peter
;
Parreño-Selva, Josefa
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 572-586
Persistent link: https://www.econbiz.de/10009566394
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
