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Implementation of marketing mo...
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Leeflang, Peter
89
Leeflang, P. S. H.
16
Wieringa, Jaap E.
12
Wittink, Dick R.
11
Bijmolt, Tammo H. A.
9
Verhoef, Peter C.
8
Koerts, J.
7
Doorn, Jenny van
5
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4
Natter, Martin
4
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3
Foekens, Eijte W.
3
Heerde, Harald J. van
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Nijkamp, Willem G.
3
Osinga, Ernst C.
3
Alsem, Karel Jan
2
Andrews, Rick L.
2
Baker, William
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Currim, Imran S.
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Deleersnyder, Barbara
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Hausberg, J. Piet
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Heerde, H. J. van
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Hoekstra, Janita Cornelia
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Huizingh, Eelko
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Mijatović, Grigorij M.
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Naert, Philippe A.
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Pauwels, Koen
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Raaij, Willem Fred van
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Ruiz Conde, Enar
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Ruiz-Conde, Enar
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
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5
Research report / Graduate School Research Institute Systems, Organisations and Management
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Fundamentals of marketing research ; Vol. 4
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Fundamentals of marketing research ; Vol. 6
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of marketing decision models
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Interfaculty for Graduate Studies in Management, Report, R 70/7
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International business review : the official journal of the European International Business Academy
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International journal of business and emerging markets : IJBEM
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ECONIS (ZBW)
105
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61
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61
The impact of the introduction and use of an informational website on offline customer buying behavior
Nierop, Johannes Erjen Maurice van
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 155-165
Persistent link: https://www.econbiz.de/10009238537
Saved in:
62
Paving the way for "distinguished marketing"
Leeflang, Peter
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 76-88
Persistent link: https://www.econbiz.de/10009238553
Saved in:
63
Opinion leaders' role in innovation diffusion : a simulation study
Eck, Peter S. van
;
Jager, Wander
;
Leeflang, Peter
- In:
The journal of product innovation management : an …
28
(
2011
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10008933447
Saved in:
64
Estimating the SCAN*PRO model of store sales : HB, FM or just OLS?
Andrews, Rick L.
;
Currim, Imran S.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
1
,
pp. 22-33
Persistent link: https://www.econbiz.de/10003662471
Saved in:
65
Modeling competitive reaction effects
Leeflang, Peter
- In:
Schmalenbach business review : sbr
60
(
2008
)
4
,
pp. 322-358
Persistent link: https://www.econbiz.de/10003762295
Saved in:
66
Co-branding : the state of the art
Helmig, Bernd
;
Huber, Jan-Alexander
;
Leeflang, Peter
- In:
Schmalenbach business review : sbr
60
(
2008
)
4
,
pp. 359-377
Persistent link: https://www.econbiz.de/10003762298
Saved in:
67
Conditions for consistent sum-constrained models
Leeflang, P. S. H.
;
Reuyl, J. C.
-
1979
Persistent link: https://www.econbiz.de/10002236021
Saved in:
68
Mathematical response models in marketing, based on Markovian consumer behaviour models
Leeflang, P. S. H.
;
Koerts, J.
-
1973
Persistent link: https://www.econbiz.de/10002236074
Saved in:
69
Modelling and marketing : two important concepts and the connection between them
Leeflang, P. S. H.
;
Koerts, J.
- In:
European journal of marketing : EJM
7
(
1973/74
)
3
,
pp. 203-217
Persistent link: https://www.econbiz.de/10002236111
Saved in:
70
Plaatsbeppaling van marketing
Leeflang, P. S. H.
;
Koerts, J.
- In:
Economisch statistische berichten : ESB
55
(
1970
)
Persistent link: https://www.econbiz.de/10002236118
Saved in:
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